ECommerce and Email Marketing go together. If you own the online business, you have the power to market the store in the way you wish to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Popular Website For Creating Autoresponder AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure to find one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used to determine the best option for any future newsletters.
There is a possibility of locating data such as CTA in the event that you change an element or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. Popular Website For Creating Autoresponder AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the information, it’s possible to import them instead. It will speed up the process , so you won’t feel the tension. They accept these file types when they import:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Popular Website For Creating Autoresponder AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Popular Website For Creating Autoresponder AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber offer customer service?
They do. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.