ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store however you would like to.
In writing, this may appear easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Popup Maker AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. As an online platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh look. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be used to determine the best option to send out future newsletters.
It is attainable to discover information like CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. Popup Maker AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process , so you won’t feel the tension. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Popup Maker AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see where they came from. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Popup Maker AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.