ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the ability to promote your store in the way you wish to.
It could appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Post AWeber Blog Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any item or service based in HTML templates. As an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be used as the one to send out future emails.
It’s possible to find data such as CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, etc. Post AWeber Blog Broadcast
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process so you don’t have to stress. They accept these file types for import:
You have the option of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Post AWeber Blog Broadcast
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) Post AWeber Blog Broadcast
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.