ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the power to market the store the way you want to.
On paper, it may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Powerful Reports In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. Not all email templates work with an RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is used as the one for any future newsletters.
There is a possibility of locating data like CTA when you change a particular part in the layout. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Powerful Reports In AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so you won’t feel the anxiety. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Powerful Reports In AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Powerful Reports In AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer support?
They can. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.