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aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store the way you want to.

In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how email marketing works, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Premium Double Opt-In For Download-AWeber Edition

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built in HTML templates. As an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.

There’s a catch, though. Some email template templates are compatible with RSS feed.

If you decide to use the template, make certain to select one that is compatible with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.

You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and will be utilized as the basis for any future emails.

It is attainable to discover information like CTA when you change a particular part of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, and so on. Premium Double Opt-In For Download-AWeber Edition

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process so you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Premium Double Opt-In For Download-AWeber Edition

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll develop.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Frequently asked questions (FAQs) Premium Double Opt-In For Download-AWeber Edition

What exactly is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.

Does Aweber provide customer service?

They do. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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