ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the option of marketing the store the way you want to.
It might seem straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Prepopulate AWeber Forms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used as the one for any future newsletters.
There is a possibility of locating data such as CTA when you alter one particular aspect in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. Prepopulate AWeber Forms
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Prepopulate AWeber Forms
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) Prepopulate AWeber Forms
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.