Prestashop AWeber

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store however you would like to.

In writing, this might appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

These days, even the static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Prestashop AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built upon HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.

RSS to Email Templates

For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates are compatible with an RSS feeds.

When you select a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading and font, style and color. Photos can be also used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one to send out future emails.

It’s possible to find details like CTA in the event that you change an element in the layout. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The data you collect here can be used in future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Prestashop AWeber

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process , so you don’t have to tension. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Prestashop AWeber

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In one way or another the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.

When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you will create.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Commonly asked questions (FAQs) Prestashop AWeber

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer customer service?

They can. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through an online form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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