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aweber-review

ECommerce and Email Marketing go together. If you own the online business, you’ll have the ability to promote your store in the way you wish to.

In writing, this might appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Price For AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the data through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.

So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading the font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it is utilized as the basis to send out future email campaigns.

It’s possible to find details such as CTA when you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. Price For AWeber

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the data, it is also possible to import them. It will speed the process and that you don’t experience the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Price For AWeber

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Price For AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.

Does Aweber offer support for customers?

They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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