ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the power to market the store the way you want to.
In writing, this may appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Privy Shopify AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and is utilized as the basis to send out future newsletters.
It is attainable to discover information like CTA when you change one particular aspect or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users select and mix segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. Privy Shopify AWeber
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them. It speeds up the process , so that you don’t experience the tension. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Privy Shopify AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan It’s affordable too. Not too much, and you can make the most of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Privy Shopify AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer service?
They offer it. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.