ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store in the way you wish to.
It might appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Program Message Preview In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates work with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be utilized as the basis to send out future newsletters.
It is attainable to discover data such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, and so on. Program Message Preview In AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them. It will speed the process and you won’t feel the stress. It will accept these types of files when they import:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Program Message Preview In AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign in action and the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Program Message Preview In AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.