ECommerce and Email Marketing go in tandem. When you manage an online store, you have the option of marketing the store in the way you wish to.
It could appear easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Promo Codes For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
When you select the template, make certain to select one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and will be used to determine the best option for any future emails.
It’s possible to find information such as CTA in the event that you change one particular aspect in the layout. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Promo Codes For AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so that you don’t experience the tension. They will accept the following file types when they import:
You have the decision of making use of an already-generated subject line or creating your own. If you create one, you must wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or email, you can have their help. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Promo Codes For AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Promo Codes For AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.