Proposify And AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the ability to promote your store in the way you wish to.

On paper, it could sound simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how email marketing works, and what you should do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Proposify And AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.

Proposify And AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS for Email Templates

If you run blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.

There’s a catch, though. Some email template templates are compatible with RSS feed.

If you decide to use a template, be certain to select one that works with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Plus points for including the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used as the one for future emails.

It’s possible to find data like CTA in the event that you change an element or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.

The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Proposify And AWeber

When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so that you don’t experience the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. If you create one, you must wait for confirmation by the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Proposify And AWeber

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll develop.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Commonly asked questions (FAQs) Proposify And AWeber

What is Aweber?

Aweber is an email marketing platform designed for companies and digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or code to facilitate the integration.

Does Aweber have support for customers?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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