Purchased List Friendly AWeber Alternative

aweber-review

ECommerce and Email Marketing go together. If you own the online business, you have the power to market the store in the way you wish to.

On paper, it could seem easy, but it isn’t. You engage with customers, go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.

Today, even a static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Purchased List Friendly AWeber Alternative

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service based in HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the information through their stats.

Purchased List Friendly AWeber Alternative

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feed.

So when you choose the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option to send out future email campaigns.

It’s possible to find data such as CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.

The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Depending on what they do, you can use Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Purchased List Friendly AWeber Alternative

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. It speeds the process and you won’t feel the stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or creating your own. If you create one, you have to wait for verification by your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Purchased List Friendly AWeber Alternative

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and where they come from. One way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to essential vital features.

The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Commonly Asked Questions (FAQs) Purchased List Friendly AWeber Alternative

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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