ECommerce and Email Marketing go together. If you own the online business, you’re given the option of marketing the store in the way you wish to.
It may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Put Advanced AWeber Sign Up Form On Instapage
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and can be utilized as the basis for any future email campaigns.
There is a possibility of locating details such as CTA when you alter a particular part in the layout. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, and so on. Put Advanced AWeber Sign Up Form On Instapage
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the details, it’s also feasible to upload them instead. It will speed the process and you don’t have to anxiety. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Put Advanced AWeber Sign Up Form On Instapage
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they come from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) Put Advanced AWeber Sign Up Form On Instapage
What exactly is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.