ECommerce and Email Marketing go together. If you own the online business, you have the option of marketing the store in the way you wish to.
In writing, this may seem simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Put AWeber Onto Genesis Theme
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
When you select the template, make sure to find one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be used to determine the best option for future emails.
It’s possible to find information like CTA when you change one particular aspect or design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. Put AWeber Onto Genesis Theme
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Put AWeber Onto Genesis Theme
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) Put AWeber Onto Genesis Theme
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is available during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.