ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the option of marketing the store the way you want to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Puting In A AWeber Popup In Word Press Button
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based in HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates work with RSS feed.
When you select a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is used to determine the best option for future email campaigns.
It’s possible to find information like CTA in the event that you change a particular part or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Puting In A AWeber Popup In Word Press Button
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also possible to import them. It speeds up the process so you don’t have to anxiety. They will accept the following file types when they import:
You can choose between using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Puting In A AWeber Popup In Word Press Button
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part, customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) Puting In A AWeber Popup In Word Press Button
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to facilitate the integration.
Does Aweber have customer service?
They can. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.