ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the ability to promote your store in the way you wish to.
In writing, this might seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Putting In A AWeber Popup In WordPress Button
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is utilized as the basis for any future newsletters.
It is attainable to discover details such as CTA when you change one particular aspect or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. Putting In A AWeber Popup In WordPress Button
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the information, it’s possible to import them. It will speed the process and you won’t feel the anxiety. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or creating your own. If you create one, you must wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Putting In A AWeber Popup In WordPress Button
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Putting In A AWeber Popup In WordPress Button
What exactly is Aweber?
An email-based marketing service is a must for companies and digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.