ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the ability to promote your store the way you want to.
On paper, it may appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Quiz Creator Integrates With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product built upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated look. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Not all email templates work with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and will be utilized as the basis for any future email campaigns.
It’s possible to find data like CTA in the event that you change a particular part or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Quiz Creator Integrates With AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them. It will speed up the process , so you don’t have to stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Quiz Creator Integrates With AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and where they came from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part, service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) Quiz Creator Integrates With AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.