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aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store however you would like to.

In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber the way email marketing works, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Region Ip AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the information through their stats.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can change the color as well as the font or style. When you can, coding your own template this is also possible.

RSS feed to Email Templates

For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.

There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.

When you select a template, be certain to select one that can also work with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Also, points for incorporating on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used to determine the best option for any future email campaigns.

It is attainable to discover information such as CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.

To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select the segments and then mix them.

The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Region Ip AWeber

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Region Ip AWeber

If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other the additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Region Ip AWeber

What is Aweber?

The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.

Does Aweber offer customer service?

They do. Customer support on Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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