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aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store however you would like to.

On paper, it could appear simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Remove AWeber Form-Captcha

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product based in HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh look. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the site.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be used as the one for future newsletters.

It is attainable to discover information such as CTA in the event that you change a particular part or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used for future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Remove AWeber Form-Captcha

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them instead. It will speed the process and you won’t feel the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Remove AWeber Form-Captcha

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover this.

If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you’ll create.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Commonly Asked Questions (FAQs) Remove AWeber Form-Captcha

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to make the integration smooth.

Does Aweber offer customer support?

They do. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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