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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the option of marketing the store however you would like to.

In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Remove AWeber Submission Caption

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product based on HTML templates. As an online platform uses automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a catch, though. Not all email templates can be used with an RSS feed.

So when you choose a template, be sure to find one that works with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.

You can design the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and can be utilized as the basis for future email campaigns.

It is attainable to discover details such as CTA when you change an element of the design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The workaround they have at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect here can be used in future campaigns. Depending on what they do you could use Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. Remove AWeber Submission Caption

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them. It speeds up the process so you won’t feel the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Remove AWeber Submission Caption

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This makes sure that users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to the most essential features.

The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you make.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) Remove AWeber Submission Caption

What is Aweber?

Aweber is an email marketing platform designed for businesses and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer customer support?

They offer it. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.

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