ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store the way you want to.
It could seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Remove The Unsubscribe Link At The Top Of AWeber Emails
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based on HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and is utilized as the basis for any future newsletters.
There is a possibility of locating information such as CTA in the event that you change a particular part in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Remove The Unsubscribe Link At The Top Of AWeber Emails
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and that you don’t experience the anxiety. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Remove The Unsubscribe Link At The Top Of AWeber Emails
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Remove The Unsubscribe Link At The Top Of AWeber Emails
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.