ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store the way you want to.
On paper, it might seem easy, but it isn’t. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Removed AWeber Form Code From Index But Form Still Showing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based in HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with RSS feed.
If you decide to use the template, make sure to find one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be used to determine the best option for future email campaigns.
There is a possibility of locating data like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Removed AWeber Form Code From Index But Form Still Showing
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process so you don’t have to stress. It will accept these types of files when importing:
You have the decision of making use of a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Removed AWeber Form Code From Index But Form Still Showing
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign in action and where they come from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Removed AWeber Form Code From Index But Form Still Showing
What exactly is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.