Resize Lables In AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the option of marketing the store the way you want to.

On paper, it may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.

These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how email marketing works, and what you can do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Resize Lables In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.

Resize Lables In AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.

So when you choose the template, make sure to find one that can also work with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.

You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Plus points for including on a landing page an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content within an email. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and can be used as the one for any future emails.

There is a possibility of locating details such as CTA when you alter a particular part in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.

To divide the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.

The workaround they have at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. Resize Lables In AWeber

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds the process and you don’t have to tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Resize Lables In AWeber

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to the most essential features.

The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you develop.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) Resize Lables In AWeber

What is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to make the integration smooth.

Does Aweber provide support for customers?

They do. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

How do campaigns function in Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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