S2 To AWeber Api Breakdown

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the power to market the store however you would like to.

It may appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletter is not enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber the way email marketing works, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber S2 To AWeber Api Breakdown

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.

S2 To AWeber Api Breakdown

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For those running blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.

There’s a caveat, however. Not all email templates can be used with RSS feeds.

So when you choose a template, be sure you choose one that can also work with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Plus points for including the landing page of the email marketing system at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and can be used to determine the best option for future newsletters.

It is attainable to discover details such as CTA when you change an element or design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The data you collect will be useful in future campaigns. Depending on what they do it is possible to use Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. S2 To AWeber Api Breakdown

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and that you don’t experience the anxiety. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. S2 To AWeber Api Breakdown

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to essential vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you create.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) S2 To AWeber Api Breakdown

What is Aweber?

An email-based marketing service is a must that is suitable for businesses as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or programming to make the integration smooth.

Does Aweber offer customer service?

They offer it. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.

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