ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the ability to promote your store the way you want to.
In writing, this might sound easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber S2Member Api Stopped Working In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it will be used to determine the best option for future newsletters.
There is a possibility of locating data such as CTA when you change a particular part of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do, you can use Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. S2Member Api Stopped Working In AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them. It will speed up the process , so you won’t feel the tension. They accept these file types when importing:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or email, you can get their input. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. S2Member Api Stopped Working In AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) S2Member Api Stopped Working In AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.