ECommerce and Email Marketing go together. In running your own online shop, you’ll have the ability to promote your store however you would like to.
On paper, it could sound simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Save Email As Template AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use the template, make sure you choose one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it is used to determine the best option for future emails.
It is attainable to discover data such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Save Email As Template AWeber
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using the form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process , so that you don’t experience the tension. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Save Email As Template AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) Save Email As Template AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.