ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the option of marketing the store in the way you wish to.
On paper, it may sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Scroll Box AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Being a platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated look. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it can be used to determine the best option to send out future emails.
There is a possibility of locating details like CTA when you alter a particular part of the design. It is possible to test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, and so on. Scroll Box AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you don’t have to tension. They will accept the following file types when importing:
You have the option of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Scroll Box AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Scroll Box AWeber
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.