ECommerce and Email Marketing go together. If you own the online business, you have the ability to promote your store however you would like to.
It may appear simple, but it’s not. You engage with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Sdavis AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Being an online platform uses automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated style. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and can be utilized as the basis for future newsletters.
It is attainable to discover data like CTA in the event that you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. Sdavis AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also possible to import them. It will speed up the process so you don’t have to stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Sdavis AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Sdavis AWeber
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have customer support?
They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.