ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store in the way you wish to.
It might sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Search By Tags AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and can be used as the one for future email campaigns.
It’s possible to find information like CTA when you alter one particular aspect of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. Search By Tags AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process , so that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Search By Tags AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Search By Tags AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.