ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store the way you want to.
In writing, this may sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber See Who Opend Emails In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based in HTML templates. As a platform uses automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with RSS feeds.
When you select a template, be certain to select one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it will be utilized as the basis to send out future newsletters.
It is attainable to discover data like CTA when you alter one particular aspect or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. See Who Opend Emails In AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. See Who Opend Emails In AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) See Who Opend Emails In AWeber
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.