ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the ability to promote your store however you would like to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Segment List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based on HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
So when you choose a template, be sure to find one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it can be used to determine the best option to send out future newsletters.
It is attainable to discover details such as CTA when you change one particular aspect of the design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. Segment List AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process so you don’t have to stress. It will accept these types of files when importing:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Segment List AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Segment List AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer service?
They do. Customer support on Aweber is available during working hours via phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.