ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store however you would like to.
On paper, it might seem easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Self Hosted AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used as the one to send out future newsletters.
There is a possibility of locating data such as CTA when you change a particular part in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. Self Hosted AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and that you don’t experience the stress. It will accept these types of files for import:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you must wait for verification by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Self Hosted AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Self Hosted AWeber
What is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.