Send And Receive AWeber Newsletters Directly From WordPress

aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the power to market the store in the way you wish to.

It could sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

These days, even the static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Send And Receive AWeber Newsletters Directly From WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service based upon HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been sent to recipients, you can look at the information through their stats.

Send And Receive AWeber Newsletters Directly From WordPress

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.

There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.

If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Plus points for including on a landing page the email marketing system at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content within an email. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis for future emails.

It is attainable to discover information like CTA when you alter one particular aspect of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.

The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Send And Receive AWeber Newsletters Directly From WordPress

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process so you don’t have to tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Send And Receive AWeber Newsletters Directly From WordPress

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In one way or another, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to the most essential features.

The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll develop.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Send And Receive AWeber Newsletters Directly From WordPress

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.

Does Aweber have customer service?

They offer it. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through a form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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