ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the ability to promote your store the way you want to.
On paper, it might appear easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Send Broadcasat To Tag AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for any future emails.
There is a possibility of locating information like CTA in the event that you change one particular aspect in the layout. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. Send Broadcasat To Tag AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and you don’t have to tension. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Send Broadcasat To Tag AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Send Broadcasat To Tag AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber have customer service?
They offer it. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.