ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the option of marketing the store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Send Broadcast To Multiple Lists AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product based on HTML templates. As a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates work with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be utilized as the basis to send out future email campaigns.
It is attainable to discover data such as CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Send Broadcast To Multiple Lists AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds the process and you don’t have to tension. They accept these file types when importing:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Send Broadcast To Multiple Lists AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Send Broadcast To Multiple Lists AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.