ECommerce and Email Marketing go together. If you own your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this might sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Send Broadcast To People Who Opened Email In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. As a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. Some email template templates work with RSS feed.
When you select a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and can be used to determine the best option for future emails.
It’s possible to find data such as CTA when you change a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. Send Broadcast To People Who Opened Email In AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the tension. They accept these file types for import:
You have the option of using an already-generated subject line or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Send Broadcast To People Who Opened Email In AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) Send Broadcast To People Who Opened Email In AWeber
What exactly is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.