ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store however you would like to.
In writing, this may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Sendfox Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and can be used as the one for future newsletters.
It’s possible to find details like CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, and so on. Sendfox Vs AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so you don’t have to tension. They accept these file types when they import:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Sendfox Vs AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Sendfox Vs AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.