Sendin Blue Vs AWeber

aweber-review

ECommerce and Email Marketing go together. If you own the online business, you’re given the ability to promote your store the way you want to.

It could sound simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.

Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Sendin Blue Vs AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.

Sendin Blue Vs AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS feed to Email Templates

If you run blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates can be used with RSS feed.

When you select a template, be certain to select one that works with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be utilized as the basis for any future newsletters.

There is a possibility of locating details like CTA when you alter one particular aspect of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you get will be useful in future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. Sendin Blue Vs AWeber

When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process , so you don’t have to stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Sendin Blue Vs AWeber

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you will create.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) Sendin Blue Vs AWeber

What is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or coding to ensure seamless integration.

Does Aweber offer support for customers?

They do. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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