Sending A Follow Up Series To An Existing List In AWeber

aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the option of marketing the store however you would like to.

On paper, it could appear simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how email marketing works, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Sending A Follow Up Series To An Existing List In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the information through their stats.

Sending A Follow Up Series To An Existing List In AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.

RSS for Email Templates

For those running a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.

There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.

So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be used as the one for future email campaigns.

It’s possible to find details such as CTA when you alter an element or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get here can be used for future campaigns. Depending on what they do you could utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Sending A Follow Up Series To An Existing List In AWeber

If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them. It will speed up the process so you won’t feel the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from your Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Sending A Follow Up Series To An Existing List In AWeber

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you develop.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) Sending A Follow Up Series To An Existing List In AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to ensure seamless integration.

Does Aweber offer customer support?

They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.

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