ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store however you would like to.
In writing, this may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Sending Messages To Unopens AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is utilized as the basis for any future emails.
It is attainable to discover information like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Depending on what they do, you can use Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Sending Messages To Unopens AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them. It speeds the process and you don’t have to anxiety. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Sending Messages To Unopens AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) Sending Messages To Unopens AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.