ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the option of marketing the store the way you want to.
In writing, this may appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Sending To Amazon Customers Via AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and can be utilized as the basis to send out future email campaigns.
It’s possible to find details such as CTA in the event that you change an element or design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Sending To Amazon Customers Via AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the data, it is also possible to import them. This speeds up the process , so you don’t have to tension. They accept these file types for import:
You have the option of choosing a pre-generated subject line , or making your own. If you create one, you must wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Sending To Amazon Customers Via AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Sending To Amazon Customers Via AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.