ECommerce and Email Marketing go together. In running the online business, you’ll have the ability to promote your store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Set Signature AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built in HTML templates. Being an online platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for any future emails.
There is a possibility of locating details such as CTA when you change an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Set Signature AWeber
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Set Signature AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) Set Signature AWeber
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.