ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the option of marketing the store the way you want to.
It may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Set Time Zone For AWeber Followup Messages
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with an RSS feed.
So when you choose a template, be sure you choose one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option for any future newsletters.
It is attainable to discover data like CTA in the event that you change an element in the layout. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Set Time Zone For AWeber Followup Messages
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds up the process so that you don’t experience the tension. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Set Time Zone For AWeber Followup Messages
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Set Time Zone For AWeber Followup Messages
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.