ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store however you would like to.
It could appear easy, but it isn’t. You engage with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Setting Up AWeber And Paypal On Optimizepress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service based on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and can be used to determine the best option for any future emails.
It’s possible to find data like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather here can be used for future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. Setting Up AWeber And Paypal On Optimizepress
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them. It will speed up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Setting Up AWeber And Paypal On Optimizepress
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Setting Up AWeber And Paypal On Optimizepress
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.