Setting Up Braodcasts AWeber

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’re given the option of marketing the store however you would like to.

In writing, this may seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Setting Up Braodcasts AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. As an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the information through their stats.

Setting Up Braodcasts AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For those running blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat, however. Not all email templates are compatible with RSS feed.

So when you choose a template, be certain to select one that can also work with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.

You can create the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Also, points for incorporating on a landing page the email marketing system at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and can be used as the one for future email campaigns.

It’s possible to find information such as CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.

There is no limit in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Setting Up Braodcasts AWeber

When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process so that you don’t experience the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Setting Up Braodcasts AWeber

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to essential vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you make.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Setting Up Braodcasts AWeber

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or code to ensure seamless integration.

Does Aweber provide customer service?

They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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