ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Setting Up Facebook Lead For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service built in HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and is utilized as the basis for any future newsletters.
It’s possible to find data like CTA when you change an element of the design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. Setting Up Facebook Lead For AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. It speeds up the process , so you don’t have to tension. They will accept the following file types when they import:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Setting Up Facebook Lead For AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you will make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Setting Up Facebook Lead For AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. Whether you are a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.