Setting Up Users And Non Buyers List In AWeber

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store the way you want to.

In writing, this may appear easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Setting Up Users And Non Buyers List In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built on HTML templates. Being an online platform uses automation to create a simple campaign. Once the email has been sent to recipients, you can look at the data through their statistics.

Setting Up Users And Non Buyers List In AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.

RSS to Email Templates

For those running a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.

There’s a caveat. There aren’t all templates for email that work with an RSS feeds.

When you select a template, be sure you choose one that works with them. If not, the template can be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating a landing page for the email marketing system at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is utilized as the basis for future email campaigns.

It’s possible to find information like CTA when you change a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Setting Up Users And Non Buyers List In AWeber

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also possible to import them. This speeds up the process , so you won’t feel the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Setting Up Users And Non Buyers List In AWeber

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.

Free Plan

In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they come from. In some way or other these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to vital features.

The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you’ll develop.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Commonly Asked Questions (FAQs) Setting Up Users And Non Buyers List In AWeber

What is Aweber?

The Aweber platform for email marketing is designed for companies and digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber provide customer service?

They can. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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