ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the option of marketing the store in the way you wish to.
On paper, it could seem easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Setup AWeber Genesis News Widget
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built on HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a catch, though. Some email template templates are compatible with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and is utilized as the basis for any future email campaigns.
It’s possible to find details such as CTA when you change a particular part in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Setup AWeber Genesis News Widget
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them. It will speed up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Setup AWeber Genesis News Widget
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) Setup AWeber Genesis News Widget
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.