ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store the way you want to.
On paper, it might appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Shopify AWeber App
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. Some email template templates can be used with RSS feeds.
When you select a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis for any future newsletters.
It’s possible to find details like CTA when you change an element or design. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. Shopify AWeber App
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files when importing:
You have the decision of making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Shopify AWeber App
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. One way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Shopify AWeber App
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or code to make the integration smooth.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.